Nowadays media channels are filled with ads left, right, up and down, leaving consumers actively avoiding traditional advertising such as tv or radio commercials and printed ads. A perfect example of this is Youtube ads; how many of us click the “Skip Ad” button the moment it is available? In all this busy noise that is marketing, how do you get your business noticed?
Promotional products are a form of advertising and they work. At the end of the day, who doesn’t like receiving a gift? By selecting the right item for your industry and target market promotional products generate interest in your company that is viewed and used daily. They are also one of the best ways to show your clients how much you appreciate their business.
When asked what kind of advertising consumers prefer, promo products are #1.
Here’s some reasons why:
- The average household owns 30 promotional products
- 73% of consumers use a promotional product every week
- 58% of consumers keep a promotional product for 1-4 years
- 83% of consumers recall a brand from products given to them
Unlike traditional advertising, promotional products provide a use for a consumer rather than a key selling point.
What makes branded items so essential to any business is how they showcase key information, such as name and contact information. These items are used by consumers and gifted from one person to the next expanding your company’s reach. Highlight a call to action on your product to guide consumers when to use your business’ services or to take advantage of a limited time offer.
Statistics show that promotional products generate low cost impressions when compared to traditional advertising. Promo items also engage various senses and emotions, and consumers often associate the gift with a memorable experience with a company or event.
A 2019 study from the Advertising Specialty Institute (ASI) found that the products that made the most impressions (based on product lifetime) were:
Apparel and Hats
By utilizing the right item that’s useful, stylish, or helpful for your consumers’ needs they’ll use it every day and think of you every day!
If your business is looking for inspiration and ideas for your next advertising campaign, check out our online catalogue to view all the products Rock Marketing has to offer!